Strategic problem-solver. Art director. Thinker. Idea Maker.
My work in advertising and branding centers on ideation, innovation, and respecting the process behind designing and building the full voice of the brand from the genAI prompt or post-it with the first idea, to social posts, to digital videos, to brick and mortar print.
Whether on set, in a conference room, collaborating one-on-one, or leading a group, I believe that joyful “creation is content” (Susan Howe) and there is always, always—another idea. (huzzah)
Before and after advertising hours, I mentor creative-entrepreneurs at New Inc, the New Museum’s tech incubator, run miles on the streets of NYC, and design and build custom clothing using a zero-waste approach.
CATEGORIES and BRANDS
health & wellness | HCP, Patient, Consumer | Oncology, Neurology, Hematology, Diabetes, Rare Disease, Health Equity, Social Impact
consumer | project inkblot | gildan | leesa mattresses | MADEbyDWC | calvin klein | KIND snacks | TUDELA futbol club for girls | movado | HBO | mastercard | powerade | wonderbra | bass shoes | jack spade
beauty | olay | matrix | exuviance skincare | JAFRA cosmetics | milani cosmetics | BRÖÖ haircare | zotos haircare | aveeno | the harmonist: maison de parfum | garnier skincare | whole blends | olia hair color | fructis | nutrisse | dark and lovely | magic shave | optimum haircare | almay | maybelline | revlon
spirits | clyde mays bourbon | próspero tequila | mcconnell’s irish whisky | absolut | sauza | chivas | kahlua | tia maria | bacardi | courvoisier
AGENCIES | CONTENT & PRODUCTION HOUSES
FCB Health | area 23 | evoke | GRO360 | project inkblot | nomad | m-street creative | rep and repeat | KIND in-house | blonde + co | fancy nyc | tag creative | the underground + P2P | publicis north america | gotham | avrett free ginsberg | mccann-erickson | drush-deutsch | kbs | spike ddb | tbwa-chiat day LA/NY | lambesis
AWARDS
janssen burke award | bronze effie | gold effie
DIGITAL SKILLS:
Fluent in multiple generative AI platforms | Adobe Creative Suite | Microsoft Office | Apple Keynote | Google Platforms
EDUCATION (I never want to stop learning)
THE GRADUATE CENTER | CUNY | MASTERS in gender, women, and sexuality studies
ART CENTER COLLEGE OF DESIGN | BFA in advertising design
PROVIDENCE COLLEGE | BA in history, humanities, minor in art history
FASHION INSTITUTE OF TECHNOLOGY | Tailoring Certificate | Menswear
VOLUNTEER EFFORTS (the big give back)
academic coach | manhattan comprehensive night and day high school
art mentor | free arts nyc
SIDE ART PROJECTS (because creativity doesn’t ever stop)
photo collaborations | custom clothing for women and girls
