[social, online videos, tv, print, in-store] [concept, art direction, production]
How does a haircare brand add to its legacy of 40 years? One product at a time. Every individual product ad was an opportunity to develop the diva base for Dark and Lovely hair color, traditional relaxers, and maintenance through print, TV, and at the key point of brand contact — in store. No matter how small the media buy or production budget, each piece of communication celebrated the products and benefits they give our Dark and Lovely consumer with a proud, inimitable, and true voice.
