[social, ooh] [concept, strategic thinking, art direction, production]
1 handcrafted tequila. 1 trailblazing female distiller. 1 delicious taste experience. Layered. Nuanced. Social.
Working with the celebrity, Rita Ora, as the spirited face of the Próspero Tequila, we built a layered look and feel for the new launch campaign inspired by Stella Anguiano’s layered approach to crafting her signature tequilas. Blanco, Añejo, and Reposado, 3 different impressions, each with their own nuanced flavor experience.
