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[social, line sheet designs] [concepting, production, implementation]

Since 1971—MADE by DWC, a purpose-driven social enterprise has been empowering women in Los Angeles to break the cycle of chronic homelessness through employment. A product line relaunch and a store remodel supported by an Instagram feed refresh—all worked together to renew the brand in time for the holiday shopping season. Additional social campaigns targeted for online and in-person shopping events plus a spring campaign centered around sustainability were part of MADE by DWC’s marketing strategy.