[web-demos, online videos, print] [concept, art direction, production]
How does a brand known in the U.S. for their haircare, launch their skincare? Each piece of the original Garnier Skincare launch was visually grounded in honest portraits of women — fearless in front of the camera. From manifestos, to videos, to a two-week social challenge, Nutritioniste demonstrated how women finally found what they were looking for in their skincare.